Choosing the Right Support Material
Presenters have a variety of methods at their disposal for supporting their message.
The following examples are references to specific instances, not detailed stories, that provide support for the point being made. In his books and speeches about managing, Tom Peters makes extensive use of such examples.
Captain James Woolway, commanding officer of the U.S. Naval Air Depot North Island, described a low-key presentation given one-on-one across the desk. "Their product was overhauled bearings. They clearly stated the objective of the presentation and made their point quickly, briefing from paper copies of their slides. What was especially effective were examples of equipment from which they'd taken ...