Chapter 14. Switching Hats Becoming a Sharper Listener

Presenters put forth considerable effort to help listeners get the message more quickly and better. Yet messages don't get across, interruptions abound, and much time is spent explaining and repeating material. While many of these common presentation characteristics can be attributed to the speaker, many result because most of us are lousy listeners. Few of us are willing to admit it, but we all know plenty of others who are poor listeners: the entire audience for our last presentations.

Studies have shown that as much as 75 percent of presentation content typically is not absorbed by listeners.[1] For presentations using graphics this may differ—better comprehension with good visuals, worse ...

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