Plan Carefully, Drawing on Experts and Experience

For presentation success across cultures and in foreign environments, the importance of careful planning cannot be overemphasized.

  • Learn all you can about your listeners and how they do business. Use the experts, such as the Department of Commerce, who know the specific country well. Consulates and embassies located in the United States can provide helpful background on their countries, as can U.S. government offices located overseas. AMA International, headquartered in New York and with centers in Europe, Canada, South America, and Mexico, can be an important contact as well.

    Figure 17-1. Apply these tips for winning international presentations, whether in your location or theirs. All are subject ...

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