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How to Run Successful Events by Mark Walker

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Lesson 1: Choosing the Right Event for Your Business Goals

What are your business goals for the rest of the year?

Would you like more leads? Do you need to position your company as leaders in your market? How about retaining top customers and talent?

Events are wonderfully flexible and can accommodate all kinds of different business goals, so we’re going to take a look at how they can help support five of the most popular objectives here.

1. Generate leads

Simply put, events are a brilliant way to fill your sales pipeline full of qualified leads!

If you’re going to run events primarily for lead generation purposes, it’s important to have a long list of prospects to invite, and a clear understanding of the types of people who should be there. ...

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