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How to Run Successful Events by Mark Walker

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Lesson 3: Event Marketing on a Budget

As a small business owner, you’ve downloaded this eBook so you can learn how to use events as a marketing tactic. But you need to get people to attend these events, so we also need to talk about marketing your events.

While getting people to your event isn’t the final stage of your sales funnel, it is an important one, and closely supports your overall sales and marketing goals. As you’ll see below, many of these tips extend beyond event marketing and are just good alround ideas for marketing your business.

So, let’s see how you can get people to your event with a minimum of effort, but maximum results. Here are 9 ways to achieve this:

1. Add the event page to your website

Assuming you have your own website, ...

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