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How to Run Successful Events by Mark Walker

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Lesson 4: The Event Management Checklist

Organising a successful event isn’t rocket science!

The steps for organising an event that meets your objectives and is loved by your attendees are actually quite simple. To make sure you get all the basics right, here are 7 things to think about.

1. Set a realistic budget

Ask yourself these questions to create a realistic budget:

  • How much can you spend per lead (attendee) in total, and how many attendees do you expect? This is your spending budget.
  • How much will your venue, food and beverage, onsite branding, AV, filming/photography, content and other costs be? Do they match the spending budget you set above?
  • Are you going to spend anything on marketing? If not, how will you reach your audience? Does ...

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