How to Run Seminars and Workshops, 4th Edition

Book description

Make your message stick with expert help from this classic trainer's resource

How to Run Seminars and Workshops is the classic guide for trainers and presenters in any industry. Packed with clear advice and real-world practicality, this book covers all aspects including planning, setup, delivery, coaching, and more—including valuable guidance on selling your services. This new Fourth Edition has been updated and expanded, with new information on training simulations, self-marketing, and online delivery. New templates and worksheets help you sell your presentation more effectively, and insider tips leave you equipped to handle any situation that might arise. Novice presenters will find extensive guidance for every phase of the process, and even veteran presenters will learn how to fine-tune and adjust their methods to suit their audience and mode of delivery.

Most trainers and presenters know all they need to know about their chosen topic, but very few know how to present it effectively. For more than a decade, this book has been training the trainers—from behind-the-scenes preparations to "in the pit" performance and working with trainees hands-on, straightforward guidance shows you how to:

  • Capture and hold the audience's interest with expert pacing and visual aids
  • Take advantage of new technologies that make training more accessible
  • Prepare each session thoroughly to avoid mistakes, malfunctions, and delays
  • Offer effective feedback, fine-tune delivery, market your services, and more

As training departments shrink—many disappearing entirely—more and more companies are turning to keynote and workshop delivery as a way of reaching key clients. Podcasts are replacing live training, and new technology is continually changing the way presentations are made. Professional trainers and speakers must understand the nuances of any audience/delivery permutation, and tailor their methods to match. How to Run Seminars and Workshops is a trusted resource for presenters seeking to boost their effectiveness at any level, in any industry.

Table of contents

  1. Cover
  2. Title Page
  3. Copyright
  4. Dedication
  5. Preface
  6. Acknowledgments
  7. Part I: Getting Started
    1. Chapter 1: Creating a Seminar Business
      1. Branding Yourself
      2. General versus Closed Seminars
      3. Keynotes
      4. Seminars and Workshops
      5. Marketing Your Programs
      6. Speakers' Bureaus
      7. Third-Party Marketing
      8. Summary
    2. Chapter 2: Working with Adult Audiences
      1. Create an Atmosphere Conducive to Training
      2. Build and Maintain Interest
      3. Capitalize on the Experience of Adult Trainees
      4. Structure Your Presentation Logically
      5. Use Activity to Promote Involvement
      6. Set Definite Goals
      7. Use Repetition to Increase Retention of Critical Information
      8. Tell Trainees What You Require of Them
      9. Motivate Adult Trainees to Learn
      10. Make the Presentation Visual
      11. Satisfy the Information Needs of the Trainees
      12. Summary
    3. Chapter 3: Recognizing Trainees' Levels of Behavior
      1. Level One—The Unconscious Incompetent
      2. Level Two—The Conscious Incompetent
      3. Level Three—The Conscious Competent
      4. Level Four—The Unconscious Competent
      5. The Four Levels of Behavior in Action
      6. The Next Level
      7. Summary
    4. Chapter 4: The Personality Parade: Training All Different Types of People
      1. The Loner Trainee
      2. The Quiet Trainee
      3. The Amiable Trainee
      4. The Discouraged Trainee
      5. The Enlightener Trainee
      6. The Joker Trainee
      7. The Reliant Trainee
      8. The Sniper
      9. Some Closing Thoughts
      10. Summary
    5. Chapter 5: The Pace Race: How to Train Groups with Diverse Needs
      1. How to Pace a Course for a Large Group with Wildly Diverse Needs
      2. What Not to Do when Training Diverse Groups
      3. How to Work with the Slowpoke
      4. How to Work with the Whiz Kid
      5. Summary
    6. Chapter 6: Anatomy of an 8:00 a.m. Start: Finalizing On-Site Preparations
      1. 7:00 a.m.: Arrive Early to Ensure Everything Is Ready
      2. 7:30 a.m.: Arrange Who Sits Where
      3. 7:45 a.m.: It's Time for Music to Create a Relaxed Atmosphere
      4. 7:50 a.m.: Greeting Your Trainees
      5. 8:00 a.m.: Let's Get Ready to Rumble!
      6. 8:10 a.m.: Time to Break the Ice
      7. 8:30 a.m.: Expectation Time
      8. Summary
  8. Part II: Delivery: The Art of Making Great Presentations
    1. Chapter 7: The Secret of Success: Selling Your Presentation
      1. Introducing the UPPOPPR Process
      2. Mastering the UPPOPPR
      3. Introducing the UPPOP Process
      4. Summary
    2. Chapter 8: Thirty Tips on Maintaining Interest
      1. What to Do about Sleepy Trainees
      2. Summary
    3. Chapter 9: The Art of Effective Questioning: Getting Trainees Involved
      1. Types of Questions
      2. Preparing and Coaching Trainees to Answer Questions
      3. Techniques for Asking Questions
      4. Do's and Don'ts of Questioning
      5. Summary
    4. Chapter 10: Using Visual Aids
      1. Flip Charts
      2. Video
      3. Objects for Demonstrations
      4. Pointers
      5. Dos and Don'ts
      6. Some Final Thoughts
      7. Summary
    5. Chapter 11: Technology and Training
      1. The Technical Revolution
      2. Presentation Software
      3. Laptop Computers
      4. Projectors
      5. Additional Projector Technology
      6. Troubleshooting
      7. Other Considerations
      8. Music
      9. Electronic Whiteboards and Copy Boards
      10. Document Cameras
      11. Summary
    6. Chapter 12: Taking Your Training Online
      1. The Challenges of Online Training
      2. The Strengths of Online Training
      3. Natural Fits for Online Delivery
      4. Tips for Successful Online Delivery
      5. Tips for Successful Online Videos
      6. Letting Others Know about Your Online Presence
      7. Summary
    7. Chapter 13: Giving Feedback and Coaching
      1. Pitfalls to Avoid
      2. Giving Feedback without Intimidating Trainees
      3. Coaching Using the Three Ss
      4. Summary
    8. Chapter 14: Tricks of the Trade
      1. Summary
  9. Part III: Improving the Training Process
    1. Chapter 15: Inside the Mind of a Professional Speaker: How to Present Your Best Self
      1. Always Present a Positive and Enthusiastic Attitude
      2. Don't Advertise Any Lack of Experience
      3. How to Handle Illness on the Job
      4. Surviving with a Split Personality
      5. Stay in Training Shape
      6. Be Confident, Not Arrogant
      7. Coping with Doubt
      8. Working with Anxiety
      9. Summary
    2. Chapter 16: The Value of Good Training: Hiring Effective Trainers
      1. Meet the New Breed of Presenters
      2. Whom to Hire
      3. Summary
    3. Chapter 17: Avoiding the Training Trap: Problems with Relevance and Respect
      1. How to Build Credibility and Gain Respect for Training
      2. Training Can't Solve All Business Problems
      3. Validating Your Training Programs
      4. Summary
    4. Chapter 18: Developing a Training Staff
      1. Emphasize the Quality of Your Training Programs
      2. Make Sure Trainers Work with the Curriculum Developers
      3. Promote Consistency in Course Content and Training Style
      4. Summary
    5. Chapter 19: Evaluation and Support
      1. Evaluating Trainees
      2. Evaluating the Trainer
      3. Advance Preparation Using Preschools
      4. Realistic Expectations
      5. Summary
    6. Chapter 20: Adventures in Cross-Training
      1. Factors to Consider before Cross-Training Trainers
      2. How to Cross-Train a New Presenter
      3. Don't Be a Perfectionist
      4. Power and Its Many Misuses
      5. Summary
  10. Epilogue: What's Next?
  11. Index
  12. End User License Agreement

Product information

  • Title: How to Run Seminars and Workshops, 4th Edition
  • Author(s): Robert L. Jolles
  • Release date: March 2017
  • Publisher(s): Wiley
  • ISBN: 9781119374343