Chapter 6
The checkout journey
Businesses invest hugely in product selection, merchandising and great pricing – plus more on advertising and marketing, but this does not always translate into a high volume of online sales. Even more frustratingly, online retailers might note that people are visiting their web pages in large volumes but either they do not look for more than a few seconds or they abandon their shopping carts without converting and disappear into the ether as previously discussed.
I met up with the team at Commerce Futures, the organisation that brings together a ‘real world’ community of ecom practitioners to discuss 11 ways the checkout journey can be optimised further. For more information about Commerce Futures, please visit: ...
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