Chapter 9

Expert commentary: expanding internationally

You are successful in your own territory. You have honed your product or service and know how to make your business a success domestically. Now is the time to expand abroad.

The scale is exciting; get this right and you can turbo-charge your business. So, how do you make this a success?

I met up with Parry Jones, MD of print media at The Specialist Works, to discuss international expansion. Jones specialises in helping ecommerce businesses with just that. The Specialist Works is a customer acquisition media and advertising agency that employs 140 staff with clients such as Photobox, Boohoo and The White Company. For more information about The Specialist Works, visit: www.thespecialistworks.com ...

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