How to Sell Anything Online

CHAPTER 8TOFU strategy #3: Digital PR

Hero Packaging is arguably Australia's most recognised e-commerce packaging company. Much of that recognition is a result of digital public relations (PR). Hero Packaging has been featured in hundreds of online publications from Smart Company to the official Shopify blog, and we were also on SBS and Channel 7. This made us a category leader in Australia, built trust with our business customers (from small businesses to large national retailers) and allowed us to get in front of people at all levels in an organisation.

For any business, getting the right PR will allow you to cut through the noise in a crowded market and have prominence over your competitors, and will garner trust in your brand. Remember when a cold audience sees you everywhere, it builds familiarity and trust with your brand. This leads to your brand being part of their consideration set when making purchasing decisions.

How to get PR for your brand

I knew from the beginning that I needed some sort of PR in my business, but I was also quite aware that hiring an agency would be expensive. So, I looked into DIY ways of getting PR. That's when I stumbled across Linkby.

Linkby as a DIY tool

Linkby is a PR platform that helps brands get more editorial coverage via a cost-per-click (CPC) model. Let me break it down for you:

Linkby has over 250 media publishers on its platform, including Buzzfeed, Daily Mail, News Corp, Refinery29 and Nine News. You can sign up as an advertiser ...