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How to Sell Yourself by Arch Lustberg

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CHAPTER 4
Selling Your Confidence
 
 
The number-one human fear seems to be speaking before a group, so it doesn’t take a rocket scientist to know that public speaking creates an enormous stress factor for a lot of people. But it’s important to realize that, although stress is a communication killer, nervousness is an asset.
So the fundamental idea of this chapter is how to turn stress (bad) into nervous energy (good).
With this skill, you’ll be able to develop the all-important ingredient: confidence. It really isn’t a long journey from “I’m going to make an ass of myself in front of all these people,” to “They came to hear what I have to say. They want me to succeed. After all, it’s their time, and it’s up to me to make it valuable for them. ...

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