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How to Sell Yourself by Arch Lustberg

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CHAPTER 7
Selling Yourself in Confrontation and Media Interviews
It’s amazing how confrontational we are.
Confrontation has become increasingly prevalent in communication. It often replaces civilized dialogue. People with opposing views start shouting, arguing, and going through the verbal equivalent of a fistfight. Unfortunately, there’s no escape.
Every day we get to see the media practicing its version of “investigative journalism.” We’re constantly watching reporters play “gotcha” with politicians, business leaders, healthcare professionals, and clergy. No one is immune from the treatment. If you woke up this morning, you’re fair game. In fact, not even the coffin excuses you from the treatment.
More and more, we’re subjected to a right-leaning ...

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