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How to Sell Yourself by Arch Lustberg

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CHAPTER 16
The “Selling Yourself” Handbook
 
 
Here is a summary of the major communication skills and techniques that you’ll find helpful for a quick review before any speaking assignment. Let’s begin with the things I urge you to do.

Throw Out Anything I’ve Suggested That Isn’t Comfortable for You

It’s important to appear natural to your audience. If a technique feels fake, it will probably look fake. But before you decide to discard a suggestion, try it out. You may find new freedom, new naturalness, and new skill. The open face and the gesture come to mind immediately. You may think you’re looking stupid, foolish, and “bug-eyed” when, really, you may be barely elevating those brows. One client told me, “I must never gesture. People are ...

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