Fashion hall at Pure London trade show

Far too many new fashion labels spend the first three to four seasons finding out who their customers are, where they shop, and what is and isn’t right for them. The more you know about the market you are about to enter, the more you can be sure about the viability of your product. More importantly, the more research you undertake before you start to put money down on developing your first sample range, the more money you will save in the long run. This chapter will take you through the market research process.

Research Your Market

Market research is all about obtaining and analyzing information in order ...

Get How to Set up & Run a Fashion Label, 2nd Edition now with O’Reilly online learning.

O’Reilly members experience live online training, plus books, videos, and digital content from 200+ publishers.