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Brilliant facts of life

Before getting excited about becoming a creative thinker we ought to take stock about some realities of life which have a day-to-day impact on business and creativity:

  • ‘The only constant in life is change.’ This is what Heraclitus said 2500 years ago and, ironically, nothing’s changed since then.
  • Nudges work better than shoves. The book Nudge has been embraced in Whitehall. Because whispers work better than lectures and nudges and prods are more creative and effective than legislation.
  • The big stuff takes time to happen. Be patient. It takes a long time to build a cathedral.
  • We are prisoners of the familiar. Most ...

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