Chapter One

Thinking about speaking

Speech and communication are astonishing achievements that mark our species out from the rest of the animal kingdom. But often, we speak and yet people don’t listen, so this chapter identifies the barriers that get in the way of communicating and the principles of how to make it work.

How often do you speak each day?

A hundred times, a thousand?

And each time you do, you hope that people will pay attention; that they will listen. Because you want to convince, influence, make a point or tell your story. And it won’t work unless people listen to you.

Speaking so that people listen to you is a crucial business skill, at all stages of your career. And it is one that you will make great use of at home, among ...

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