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How to Speak so People Listen
book

How to Speak so People Listen

by Mike Clayton
September 2013
Beginner content levelBeginner
248 pages
4h 45m
English
Pearson International
Content preview from How to Speak so People Listen

Chapter Six

Get results

Sometimes you need to speak at levels 5 and 6: so that people remember, and they think or do what you want them to. If you want people to remember and act on your ideas, your speaking must have the power to secure an emotional commitment and etch itself on the memory. This chapter examines the psychology of how to portray your confidence, win that commitment by honing your powers of persuasion, and use some basic techniques to make your message memorable.

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Influence and beyond

In preceding chapters, you have already read a lot about the basics of persuasion. You need to:

  • Start by making a strong and positive first ...
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Publisher Resources

ISBN: 9780273786375