Sometimes you need to speak at levels 5 and 6: so that people remember, and they think or do what you want them to. If you want people to remember and act on your ideas, your speaking must have the power to secure an emotional commitment and etch itself on the memory. This chapter examines the psychology of how to portray your confidence, win that commitment by honing your powers of persuasion, and use some basic techniques to make your message memorable.
In preceding chapters, you have already read a lot about the basics of persuasion. You need to: