Index
agreement, platform of
alliteration
anadiplosis
anaphora
appearance, 2nd
appreciative inquiry
argument, 2nd
handling objections
persuasive see separate entry
refutation, 2nd
structured response frameworks see separate entry
when becomes fight
argument, persuasive, 2nd
ethos, 2nd, 3rd, 4th
key strategies
logos, 2nd, 3rd
pathos, 2nd, 3rd
Aristotle, 2nd
arrival, checks to make on
attention, getting people’s, 2nd
checklist
clothes and appearance
entering room
eye-contact
holding audience
hooking audience, 2nd
mapping out itinerary
mounting a stage
posture
presence, 2nd
setting up audience memory
working a room
audience, holding
directness
freshness
trust
audience, hooking, 2nd
AIDA
audience memory
setting up
speaker’s filing cabinet, 2nd