How to Speak Human

Index

• active listening 165
• active vs passive voice 108–109
• advertising and marketing 3–4, 22, 34, 81–82, 83, 87
• affect labelling 79
• anticipation 17–25
  • — attention 17–18, 19, 23
  • — brain structure and function 21
  • — curiosity 21
  • — definition 17
  • — destroying 17–18
  • — emotions, heightening 20–21
  • — examples 19–20, 30
  • — expectations, managing 18–19, 21–22, 24
  • — influence 17, 18–19, 24
  • — mindset, influencing 18–19
  • — networking 20
  • — pace, controlling 23
  • — practical ideas 23–24
  • — shopping 21
  • — surprise 30, 34–35
  • — using 18–19
• anticipatory thinking 24
• attention 177
  • — anticipation 17–18, 19, 23
  • — complexity 95, 97, 101, 104
  • — curiosity 1, 2, 3, 4, 5–7, 15
  • — emotions 78, 82
  • — habituation 57, 58, 59, 60, 61, 62
  • — humour 88, 89, 91
  • — language 128–129, 132, 138, 141, 144
  • — mediocrity 167, 169
  • — modes of delivery 149–150, 160
  • — narratives 74
  • — surprise 27, 28, 29, 34, 37, 38
  • — visual 41, 42, 43, 44, 46, 47–48, 53, 54
  • — words 108, 128–129

• body language 151, 153; see also unspoken language
• brain-bonding 69–70
• brain structure and function
  • — anticipation 21
  • — curiosity 8, 10
  • — emotions 78–79, 81
  • — habituation 57–58
  • — learning 58
  • — narratives 67–68
  • — surprise 29
  • — visual sense 41, 44
• branding
  • — as an excuse 167, 168–169
  • — habituation 61–62
  • — internal vs external 43, 48–49, 54, 61–62
  • — visuals and 48–50

• cautions see problems to be aware of change, inevitability of 175–176
• clickbait 3
• cognitive
  • — burden 101–104
  • — coupling 69–70
  • — framing 24, 118
• colour, use of 43, 45
• Commonwealth ...