SIN 3:

It’s a common trap. A regular mistake. To some extent you might not even see this as a big deal. Trust me, it is.

The problem? We focus so much on what we’re going to say that we forget to focus on who we’re saying it to.

You see, it’s possible to deliver a great talk in a great way – but to the wrong audience. If you’re going to make an impact it has to be relevant.

Here’s the deal:

If you don’t tailor your message, you’ll fail with your message.

Not knowing where your audience is at and what their needs are is like throwing a fire extinguisher to a drowning man and hoping it will help.

Now, clearly it’s vitally important to consider ...

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