WAY 5:

You know that phrase ‘Never judge a book by its cover?’ Nice sentiment, isn’t it? But it’s almost impossible to do. Agree?

When Susan Boyle stepped on stage in 2009 to perform on the television show Britain’s Got Talent, everyone was judging her. And I mean everyone. Moments later that first impression changed. Forever.

Now Susan Boyle was able to do that because she had an amazing voice. She helped create a historical TV moment because of it. But let’s be honest, most of us are unlikely to be able to call upon a similar talent to engage our audience. Am I right? (And if I’m not, put this book down, get yourself an agent and get touring.) ...

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