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How to Speak Tech: The Non-Techie's Guide to Technology Basics in Business by Vinay Trivedi

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Databases: The Model

The information that some companies collect is an asset in and of itself due to the power of data. Working for a local business data provider startup, I focused on collecting menus from local businesses, primarily restaurants. With a database of all food items and their prices sold at restaurants, I was able to learn some interesting facts! What is the average price of a pizza in San Francisco, you ask? Which restaurants in a five-mail radius of my hotel have kimchi on the menu? No problem. Collecting such data allows you to answer people’s previously unanswerable questions.

The last component of the typical web application ...

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