3 Winning with Words

The object of oratory alone is not truth, but persuasion.

Thomas Babington Macaulay

Here’s a thought experiment for you. If you could change the behaviour of an individual or a group of people, who would they be and what would you have them doing differently?

I posed this question to five friends over lunch on a sunshiny Sunday afternoon and got the following responses:

  1. “I’d help my father to find the personal motivation to exercise and lose weight.”
  2. “Simple one this! It would be my bosses and directors and I would ask them to open their eyes and listen to their employees. We’re the closest to the customers and know what they want.”
  3. “I would sit world leaders down to understand the severity of the threat of climate ...

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