Chapter Two

How to find your biggest business opportunity

Your first business idea may not be your best. Before you start spending money, it’s wise to look at as many options as possible. That way you give yourself the best chance of creating an enterprise that makes you money and is fun to run.

“Don't take the bull by the horns, take him by the tail; then you can let go when you want to.”


The right business for you will:

  • enable you to use skills you already have and about which you are confident;
  • benefit your customers in ways they will value and can easily measure;
  • create the opportunity for you to do something about which you are passionate.

Top Tip

Be creative in how you define ‘a business’. All you want is to spend time ...

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