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How to start an experience mapping project

Book Description

What you'll learn-and how you can apply it

Kicking off a mapping project and don’t know where to begin? You’re not alone. I’m often asked how to get started.

Here’s the problem: “experience” defies precise definition. It’s a broad and fuzzy concept. You need to first untangle it and figure out what’s most appropriate.

Ultimately it’s a matter of selection. Maps are purposefully created. As the mapmaker, it’s up to you to decide which aspects to include and which to leave out.

This lesson is for you because:

  • It will teach you the key issues and concerns involved in initiating a mapping effort, be it a customer journey map, experience map, service blueprint or other approach. You’ll learn the main concerns to address to effectively frame a mapping project so you don’t get off on the wrong foot.


  • Should be interested in mapping or have a mapping effort coming up

Materials or downloads needed

  • None

This Lesson is taken from Mapping Experiences by James Kalbach.