How to Talk to Anyone at Work: 72 Little Tricks for Big Success in Business Relationships

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The World Sees You as the Web Sees You—So Watch Out!

In the next year or so, you’ll view or “meet” millions of people online, more than you could ever shake hands with in a lifetime. And some of these relationships will be more meaningful than your face-to-face professional contacts. People form an almost indelible first impression of you, often even before hearing your voice or meeting you in person. That means, for professional success, your web persona must be credible, consistent, and exceptional. Make sure everything you post matches the face you want to show the world.

Imagine, for a moment, you’re strolling through a virtual world. You see people interacting with each other and advertising themselves based on their public online information. ...