How to Talk to Anyone at Work: 72 Little Tricks for Big Success in Business Relationships

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Convincing Coworkers to See Things Your Way in Meetings

The following is so true I want to shout it from the rooftops and sing it from the skies. Whether it’s a formal presentation, a meeting, or just a one-on-one conversation, two of the most important ingredients are passion and the power of stories. When I later run into people who say they enjoyed my speeches, they often mention one of the stories I told. They remember those more than the facts! If you use a tale to make your point, you grab your listeners’ attention and guide their thinking.

One of my clients, Bruno Cucelli, the CEO of an upscale dress shirts designer, invited me to a meeting with his management team, five men and one woman, Danica. The group was discussing Danica’s ...