CHAPTER 1

Introduction

“I for one welcome our new computer overlords” was the response of Ken Jennings in 2011 as he ceded his Jeopardy crown to IBM’s Watson, a Data Science-driven machine. Given the sophistication of Jeopardy’s prompts, both phrasing and content, it seemed that humans were on the verge of being automated away. And yet, almost a decade later, there is not one robo-CEO, or even a robotic Head of regional marketing. In fact, the list of successful corporate Data Science programs is short; there are only a few categories of operational tasks that have benefitted. Worse, though most companies are reluctant to admit it, most corporate Data Science projects fail entirely.

Having served as a long-term consultant for various Fortune ...

Get How to Talk to Data Scientists now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.