No credit card required
About the authors
Part 1 Strategic know-how
1 What is strategy?
What strategy is – and what it isn’t
The key elements of strategy
2 What is strategic thinking?
What is thinking?
What is strategic thinking?
What does it take to think strategically?
3 Turning strategic thinking into strategy
The link between learning and strategic thinking
How to maximise strategic learning
4 What is business strategy?
The importance of competitive advantage
How do you create competitive advantage?
Part 2 The strategic planning process
5 Managing the invisible hand
What is the invisible hand?
Where does corporate culture come from?
How does it become visible?
How can you manage it?