Use of image, by its nature, is communication. The person/people you wish to communicate with, and the message you are trying to convey will dictate, to some extent, the images that you use. All images carry a message of some sort—you cannot use an image without conveying a meaning or opening it up to interpretation.






Information or Persuasion

Visual communication can be split broadly into two categories: information and persuasion. The use of images can be different in each case. Images used in information, for example, help people to understand something, whereas in advertising and propaganda the purpose of the communication is to change the audience’s perception and persuade them to buy into a viewpoint ...

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