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How to use Type
book

How to use Type

by Lindsey Marshall, Lester Meachem
September 2012
Beginner content levelBeginner
208 pages
7h 10m
English
Laurence King
Content preview from How to use Type

3

Chapter 3 : Designing with type

This chapter discusses the various issues raised when designing with type. It will look at the design process, for both print- and screen-based work, from ideas generation and design considerations to artwork and preproduction. It will explore the techniques available (traditional and digital), tools, design issues in relation to various products, and situations where type forms an integral part of a design. It will look at examples of experimentation and risk-taking in the context of the design.

There are various stages to design, including research and analysis, ideas development, evaluation, and production. This implies that the process has to be linear and logical. However, an individual chooses how to work; ...

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Publisher Resources

ISBN: 9781856698979