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How to Value Shares and Outperform the Market by Glenn Martin

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1. Asset Selection – Choosing Equities

There is a wide variation in the returns achieved by different types of asset and so achieving the best investment performance relies on optimum asset selection. As an investor, you have a choice of various asset classes:

  • cash (deposits in banks and building societies)
  • government bonds
  • corporate bonds
  • equities
  • index-linked investments
  • commodities
  • property
  • alternative investments (such as art or fine wines)
  • international investments.

The last four asset categories listed are outside the scope of this book, for the following reasons:

  • Commodities are generally short-term and high-risk investments. Except for the companies listed on the London Stock Exchange where the main revenue ...

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