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How to Win Sales & Influence Spiders: Boosting Your Business & Buzz on the Web
book

How to Win Sales & Influence Spiders: Boosting Your Business & Buzz on the Web

by Catherine Seda
February 2007
Beginner content levelBeginner
224 pages
5h 15m
English
New Riders
Content preview from How to Win Sales & Influence Spiders: Boosting Your Business & Buzz on the Web

2. Leveraging Articles for the Web

You don’t have to be a professional writer to write articles for the Web. You do, however, need to think like an online marketer to make them bring in business.

Online articles can’t be treated like offline articles. That’s because online articles boast several advantages over their offline counterparts, including the following:

Web articles have “sticking power.”

They can be continually discovered by new readers and rediscovered by previous readers. What a branding benefit. And the publicity potential is high, too. Web articles can be linked to by Web sites and blogs (and passed around by e-mail). By contrast, offline articles in print-only publications don’t have sticking power or viral potential. Once the ...

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Publisher Resources

ISBN: 9780321496591Purchase book