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How to Win Sales & Influence Spiders: Boosting Your Business & Buzz on the Web
book

How to Win Sales & Influence Spiders: Boosting Your Business & Buzz on the Web

by Catherine Seda
February 2007
Beginner content levelBeginner
224 pages
5h 15m
English
New Riders
Content preview from How to Win Sales & Influence Spiders: Boosting Your Business & Buzz on the Web

5. Broadcasting Your Message

Getting quoted by the press offline is great. Getting quoted by the press online is even better. That’s because the benefits of online media coverage are the same as they are for online articles. Online publicity from the press:

• Has sticking power.

• Improves your organic search engine rankings.

• Drives prospects to your Web site now.

However, there’s a big difference. Writing Web articles gives you immediate exposure, and it improves your expert status. But getting quoted in a major news outlet gives you instant authority. You’ve been interviewed because you are the expert—or so the public assumes.

I’m not suggesting that you skip writing Web articles to hunt down journalists instead. Oftentimes, your articles ...

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Publisher Resources

ISBN: 9780321496591Purchase book