2

Interval: the Balkans, Greece and the Mediterranean

1. A new Caesar is born: Benito Mussolini

We may be familiar with the example: a company is the absolute leader in its own country partly because of decades of clinging to a more-or-less captive market. Then one fine day, fired by some up-to-date news, the company decides to launch itself onto some fresh markets. The basic reasons are easy to understand: on the one hand we have the ambitions of the Chairman, and on the other the mistaken belief that the difficulties being experienced by others are the best guarantee of his success.

But reality is stubborn, and the weakness of your competitor is no automatic guarantee of your own strength. On more than one occasion the Chairman has ended up ...

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