How to Work the Film & TV Markets

18 Start with the End in Mind

If you don’t know where you’re going, you’ll end up somewhere else.

~ Yogi Berra

Rare is the producer who would begin principal photography without first fine-tuning the script, schedule and budget, yet every year thousands of “pros” around the world run off half-cocked to these markets without even slowing down to consider their objectives or to prioritize realistic goals, much less plan an effective strategy and schedule in alignment with them. Brainstorm the opportunities that lead to your end game in advance and you’ll not only enhance your market coordination but you’ll achieve better economies of scale, maximize your r eturn o n i nvestment (ROI) and increase your odds of success. You’re also bound to enjoy ...