3 The Players on the Film Market Stage

Now let’s pan our camera across the cast of characters you’re likely to meet on the film market floors . . .

It can be confusing for first-time film market attendees to anticipate who they might encounter at these markets or figure out who they need to actually network with, partly because “buyers” are typically at the markets as “sellers.” Additionally, “exhibitors” can refer to a wide swath of market vendors who have rented market floor space whereas, in the reel world, “exhibitors” usually refers to theater chains and local cinemas that, in some cases, may also be “distributors.” No wonder rookie attendees get confused!

Jonathan Wolf, Managing Director of the AFM, explains:

It’s just like Fashion Week, ...

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