How to Write a Business Plan

Fifth Edition

Course Code 98012

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  1. The purpose of a key customer sales analysis is to determine ____ customers buy.

(a) what

(b) where

(c) why and how much

(d) how often

  2. A company’s financial strategy should focus on asset management, debt management, liquidity, and:

(a) equity.

(b) cash flow.

(c) sales and revenues.

(d) investments.

  3. was developed by Kaplan and Norton as a holistic approach ...

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