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How to Write a Business Plan
Fifth Edition
Course Code 98012
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1. The purpose of a key customer sales analysis is to determine ____ customers buy.
(a) what
(b) where
(c) why and how much
(d) how often
2. A company’s financial strategy should focus on asset management, debt management, liquidity, and:
(a) equity.
(b) cash flow.
(c) sales and revenues.
(d) investments.
3. was developed by Kaplan and Norton as a holistic approach ...
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