Contents

Foreword

Preface

Prologue: Making Waves

Part I

How We Have Been, How We Have Changed

Introduction: The Spaces between Us

CHAPTER 1

From Land to Information

Lines of Communication • Getting Flattened

CHAPTER 2

Technology's Trespass

The Ties That Bind Us • Distance Unites Us • Can You Hear Me Now? • The Age of Transparency • The Persistence of Memory • The Information Jinni Is Out of the Lamp

CHAPTER 3

The Journey to How

Just Do It • The Certainty Gap • The Limitations of Rules • Outbehaving the Competition • How We Go Forward  

Part II How We Think

Introduction: The Paradox of Journey

CHAPTER 4

Playing to Your Strengths

Help • You Can Judge a Book by Its Cover • Looking Out for Number Two • The Evolution of What Is Valuable • Believe It

CHAPTER 5

From Can to Should

Rules as Proxies • Dancing with Rules • On the Tip of Your Tongue • Unlocking Should • Risk and Reward

CHAPTER 6

Keeping Your Head in the Game

Distraction • Small Lapses, Large Costs • Dissonance • Doing Consonance • Friction • Putting It in the Whole

Part III How We Behave

Introduction: How We Do What We Do

CHAPTER 7

Doing Transparency

Beyond Proxies and Surrogates • ICU, UC Me • The Market Defines You • Say You Are Sorry • Interpersonal Transparency • Sig, Don't Zag

CHAPTER 8

Trust

The Soft Made Hard • How High Is the Ceiling? • Going on a TRIP • Tripping • Doing Trust • Trust Is the Drug • Trust, but Verify  

CHAPTER 9

Reputation, Reputation, Reputation

Reputation in a Wired World • Reputational ...

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