3. Plan and Manage Communication

In this chapter, you learn how to

• Ask great questions to start your communication project effectively

• Set clear objectives for your HR communication

• Organize and manage communication projects

• Establish appropriate budgets

Let’s say you decide to take a trip. Do you begin by jumping in the car, stepping on the gas, pulling onto the highway, and heading west just because the road takes you that way?

Probably not (unless you’re 20 years old and setting off on a cross-country road trip to find yourself). Instead, most of us don’t depart until we have a clear destination in mind. And once we know where we want to go, we usually plot our course (thanks, Google Maps) or enter the coordinates into our GPS. ...

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