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HTML5 Advertising by John Percival

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Foreword

We are currently experiencing the initial stages of an unavoidable shift within the digital advertising industry. Specifically, there is a push toward widely adopting open web standards such as HTML5 and moving away from closed, third-party options such as Adobe Flash. With Flash long being the main delivery mechanism of all nonstatic digital advertising, this is a monumental change of direction that at least in these early, beginning stages poses far more questions and challenges rather than easy answers and quick solutions. An entire industry is currently faced with having to completely change direction and redefine its core creative technology. For those of us who are involved with the creation and deployment of digital advertising, ...

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