© Wallace Jackson 2016

Wallace Jackson, HTML5 Quick Markup Reference, 10.1007/978-1-4302-6536-8_3

3. HTML5 Search Engine Optimization: Title and Meta

Wallace Jackson

(1)Lompoc, California, USA

Let’s continue here in Chapter 3 by looking at the tags that are the most important for search engine optimization, also referred to as SEO. SEO is the practice of optimizing your website ranking in search engines. SEO tags are found at the document definition and configuration level. These tags are contained in the document HEAD, and were covered briefly in Chapter 2. The SEO-centric tags include your <title> tag, which defines and contains your document title and keywords, as well as the <meta> tags, which define how the HTML5 document is listed in the various ...

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