394 Human Factors of a Global Society
Higgins, E. T. (1997). Beyond pleasure and pain. American Psychologist, 52, 1280–1300.
Hill, R. P. (1988). An exploration of the relationship between AIDS-related anxiety and the evaluation of con-
dom advertisements. Journal of Advertising, 4, 35–42.
Hiroto, D. S. (1974). Locus of control and learned helplessness. Journal of Experimental Psychology, 102 (2),
187–193.
Hiroto, D. S., Seligman, M. E. P. (1975). Generality of learned helplessness in man. Journal of Personality and
Social Psychology, 31, 311–327.
Jones, D. B., Murray, K. B. (1996). State-trait communication apprehension dimensions and potential client’s
responses to help offering ads. Psychology and Marketing, 13, 1–17.
Kahneman, D., Tversky, A. ...