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Human Factors of a Global Society
book

Human Factors of a Global Society

by Tadeusz Marek, Waldemar Karwowski, Marek Frankowicz, Jussi Kantola, Pavel Zgaga
June 2014
Beginner to intermediate content levelBeginner to intermediate
1177 pages
50h 23m
English
CRC Press
Content preview from Human Factors of a Global Society
397
35
Perceived Risk–Return
Relationship of Investments
and Other Risky Actions
Joanna Sokolowska
INTRODUCTION
In the last four decades, it has been reported in many studies that people perceive risk and return as
negatively correlated. For example, Shefrin (2001) argues that investors expect higher returns from
safer stocks. Such reasoning contradicts basic assumptions in theory of decision-making, economy,
and nance. A positive relationship between risk and return lies at the heart of these theories. It is
assumed that decision makers should think about the expected return and variance of returns (or
other measures of risk) and make their choi ...
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Publisher Resources

ISBN: 9781466572867