518 Human Factors of a Global Society
for European Tourism.” The document addressed a range of challenges to shape tourism in the
future, including the following:
• Europe’s ageing population
• Growing external competition
• Consumer demand for more specialized tourism
• Need to develop more sustainable and environmentally friendly tourism practices
Some limitations regarding obtaining data on medical tourism in the EU should be mentioned.
Eurostat statistics on “tourism demand” refer to tourist participation as the number of people in the
population who make at least one trip of at least four overnight stays during the reference period
(quarter or year). They also look at the number of tourism trips made (and the number of nights
spent on those ...