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Activity Theory as the Initial
Paradigm for a Hypothesis
about the Collective
Goal Orientation of the
Macroevolution of Mankind
Georgy M. Zarakovsky
INTRODUCTION
Over recent years, the general psychological theory of activity initiated by A.N. Leontev and S.L.
Rubinshtein has been successfully developing in an operational and structural direction with refer-
ence to activity of an individual (Bedny and Karwowski 2007). But this theory has good potential
for developing population direction as well. According to Brushlinsky et al. (2000), a certain com-
munity can be considered as a collective subject. We will call a goal for such a collectiv ...