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Human Factors of a Global Society
book

Human Factors of a Global Society

by Tadeusz Marek, Waldemar Karwowski, Marek Frankowicz, Jussi Kantola, Pavel Zgaga
June 2014
Beginner to intermediate content levelBeginner to intermediate
1177 pages
50h 23m
English
CRC Press
Content preview from Human Factors of a Global Society
245
23
Advanced Theory of
Political Marketing
Wojciech Cwalina, Andrzej Falkowski, and Bruce I. Newman
MODELS OF POLITICAL MARKETING
Earlier theories of political marketing originated, to a large degree, from theories of marketing
developed for the consumer goods market (Kotler 1975; Reid 1988; Shama 1975; Wring 1997).
However, in the course of time, important differences have emerged between the practice and ef-
ciency of marketing theories used for political and economic purposes. Political marketing, to a
larger and larger extent, drew from such disciplines as sociology, political sciences, or psychology
(Cwalina et al. 2008; Lees-Marshment 20 ...
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Publisher Resources

ISBN: 9781466572867