250 Human Factors of a Global Society
those policies will not be delivered, and, as a consequence, another party may get that person’s vote
because it has a leader who is believed to be better equipped to ll the role of Prime Minister. To
some voters, leadership may be even more important than direction in which it leads. For example,
Johnston et al. found that about three-quarters of those who thought Margaret Thatcher would make
the best Prime Minister voted for her at each of the three analyzed elections. Another piece of evi-
dence conrming these results is the data from the 1987 British Campaign Study (BCS) conducted
by Stewart and Harold D. Clarke (1992). They found that favorable perceptions of Thatcher as com-
petent and responsiv