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Marketing Strategiesinthe
Conceptual Age
Tymoteusz Doligalski and Jacek Wojcik
ILLUSION OF A POWERFUL CONSUMER
The conceptual age is perceived as an era in which relations between companies and customers*
gain a new dimension. Is it true that we are witnessing the dawn of a new era in exchange process
relations on the consumer market? One cannot deny the considerable impact of information and
communications technology (ICT) on market relations. However, reality does not always change
according to the expectations of apologists of new ideas. In the analysis of relations between con-
sumers and companies, one should take two aspects into consideration: ...