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Human Factors of a Global Society
book

Human Factors of a Global Society

by Tadeusz Marek, Waldemar Karwowski, Marek Frankowicz, Jussi Kantola, Pavel Zgaga
June 2014
Beginner to intermediate content levelBeginner to intermediate
1177 pages
50h 23m
English
CRC Press
Content preview from Human Factors of a Global Society
349
32
The Effect of Comparative
Advertising on the Recall
of Brand Opinion
Empirical Research in the
Backward Framing Paradigm
Alicja Grochowska and Dorota Szablisty
CONTENTS
Advantages and Disadvantages of Comparative Advertising ........................................................ 350
Associative Structure of the Mind and Memory Distortions ......................................................... 351
Backward Framing as a Form of Marketing Control ..................................................................... 352
Brand Familiarity in Processing Comparative Advertisements ..................................................... 352
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Publisher Resources

ISBN: 9781466572867